City Brings Back Free Brand Lift Series for Small Businesses
Published on August 10, 2026
FOR IMMEDIATE RELEASE
Media Contact:
Kathleen Joy, Director of Communications City of West Palm Beach – Mayor’s Office Phone: (561) 822-1411 (TTY: 800-955-8771)
Email: kjoy@wpb.org
City of West Palm Beach Brings Back Free Brand Lift Series for Small Businesses
WEST PALM BEACH, FL (August 10, 2026) — The City of West Palm Beach Office of Small Business Programs, in partnership with Studio 113 founder Brittani Millington, will bring back the Brand Lift Series this fall with two free workshops designed to help local small businesses strengthen their online presence and prepare for future growth opportunities.
Following a successful spring series that introduced participants to AI tools, Canva design, and email marketing strategies, the fall workshops will shift focus to one of every business's most valuable assets: its website. Participants will learn practical, low-cost strategies to improve their websites, increase online visibility through search engine optimization (SEO), and strengthen their overall digital presence.
Whether located downtown, in Northwood, the Northwest Neighborhood, or elsewhere in West Palm Beach, small businesses increasingly rely on a strong online presence to reach customers. These workshops break down website and search fundamentals into practical steps any business owner can implement without technical expertise.
Registration is free and space is limited. Register online here.
Fall Session Details
Wednesday, September 2, 2026: Website Best Practices and SEO Basics for Small Businesses
Learn practical, low-cost strategies to optimize your website, improve search engine visibility, and attract the right customers.
Friday, September 4, 2026: How to Stand Out: Simple Ways to Get Noticed and Be Ready for Opportunity
Discover simple ways to strengthen your business, from organizing your digital assets and presenting a professional brand to marketing on a budget and building meaningful business connections.
Time: 6 – 8 p.m.
Location: The Flagler Gallery, City Hall, 401 Clematis Street, West Palm Beach, FL 33401
Parking: City Center Parking Garage, 199 N. Dixie Highway. Parking will be validated for attendees.
Cost: Free
Each session runs approximately 90 minutes and includes time for questions. Light refreshments will be provided. Attendees are encouraged to bring a laptop or tablet to follow along, and complimentary Wi-Fi will be available.
Certified businesses may also apply for a complimentary one-on-one brand and website audit. Each audit includes a 60-minute virtual consultation, a customized written report, a recording of the session, and a 30-minute follow-up meeting. Audits are available through September 4 while appointments remain available. Certified businesses can apply at bit.ly/45ZvlL3.
Brittani Millington is the founder of Studio 113 and a brand strategist and designer with more than a decade of experience helping small businesses grow through intentional branding and marketing strategy. Her clients include Squarespace, the City of West Palm Beach, CultureCon, and Banyan Dance Festival. As a small business owner herself, she brings practical, real-world experience to every session.
The Brand Lift Series is part of the City of West Palm Beach's ongoing commitment to equip local entrepreneurs with the tools, resources, and knowledge they need to grow, compete, and succeed.
For additional information, please contact Sandra Hammerstein with the City’s Office of Small Business Programs at shammerstein@wpb.org or 561-822-1273.
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About the City of West Palm Beach
The City of West Palm Beach is a vibrant and dynamic city on Florida's Atlantic coast. With a rich history, thriving arts and cultural scene, and a commitment to sustainability, the City of West Palm Beach is a great place to live, work, and play. As one of the three largest cities making up the South Florida region and the central city of Palm Beach County, West Palm Beach is a vibrant, growing waterfront city that seamlessly blends the business advantages available in the area with a more refined and relaxed environment for living and working, making it an exceptional destination for both residents and professionals alike. To learn more about the City of West Palm Beach, visit our official website or follow us on our social media: Facebook, Instagram, X (formerly known as Twitter), and LinkedIn.
To contact the City of West Palm Beach, please dial (561) 822-1200 (TTY 800 955-8771).