City, Hispanic Chamber of Commerce Host Personal Branding Workshop

Published on August 11, 2026

FOR IMMEDIATE RELEASE

Media Contact:

Kathleen Joy, Director of Communications
City of West Palm Beach – Mayor’s Office
Phone: (561) 822-1411 (TTY: 800-955-8771)

Email: kjoy@wpb.org

City of West Palm Beach and Florida Hispanic Chamber of Commerce Host 

Future of Personal Branding Workshop

WEST PALM BEACH, FL (August 11, 2026) — The City of West Palm Beach, in collaboration with the Florida Hispanic American Chamber of Commerce (FHACC), will host The Future of Personal Branding: How AI and Digital Marketing Help You Scale Faster on Wednesday, August 26, 2026, an interactive, hands-on workshop designed to help small business owners and professionals strengthen their personal brands, improve their digital marketing and use artificial intelligence as a practical tool for business growth.

The workshop will be held from 5:30 to 8 p.m. at the Flagler Gallery at West Palm Beach City Hall, 401 Clematis Street, West Palm Beach. As part of the City’s continued commitment to supporting small business development through education and innovation, participants will receive practical, hands-on instruction on using AI to strengthen personal branding, create marketing content and proposals, improve digital marketing, and streamline day-to-day business operations.

The session will feature guest speaker Lore Hoyuela, a strategic marketing consultant specializing in branding and business growth. Hoyuela will guide participants through strategies for building a stronger personal brand and leveraging AI and digital marketing tools to help their businesses grow and scale.

Rather than simply demonstrating AI tools, the workshop is designed to give participants an opportunity to put them into practice. Attendees will learn how to turn ideas into effective prompts, improve the quality of AI-generated results and transform those results into usable digital marketing content and business materials during the session.

The workshop is open to individuals aged 18 and older who currently work in or support a business. No prior AI experience is required.

Registration is free for FHACC members, $15 for non-members and $20 at the door. Registered attendees may park at the City Center Garage, 199 N. Dixie Highway, and parking will be validated.

For registration information, call (561-889-6527 or email Info@FHAChamber.com.

The workshop is part of the City of West Palm Beach Office of Small Business Programs’ ongoing efforts to provide entrepreneurs and small business owners with educational resources, practical tools and opportunities that support business growth and strengthen the local economy.

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About the City of West Palm Beach

The City of West Palm Beach is a vibrant and dynamic city on Florida's Atlantic coast. With a rich history, thriving arts and cultural scene, and a commitment to sustainability, the City of West Palm Beach is a great place to live, work, and play. As one of the three largest cities making up the South Florida region and the central city of Palm Beach County, West Palm Beach is a vibrant, growing waterfront city that seamlessly blends the business advantages available in the area with a more refined and relaxed environment for living and working, making it an exceptional destination for both residents and professionals alike. To learn more about the City of West Palm Beach, visit our official website or follow us on our social media: Facebook, Instagram, X (formerly known as Twitter), and LinkedIn.

To contact the City of West Palm Beach, please dial (561) 822-1200 (TTY800 955-8771).